About the Folio

Design | Photography | Design Critiques | About the Folio

Most of the works seen in the folio above are politely stolen from Paul Rand, one of the most innovative and influential graphic designers of the 20th century. Rand has had a profound influence on the design profession: his pioneering work in the fields of advertising design and typography has helped elevate "commercial art" to one of the fine arts. As an art director, teacher, writer and
design consultant to companies like IBM, UPS and Cummins, among others, he has had a committed and enthusiastic following, a following which I would count myself as one. The following examples are the ones that ever so politely stole. Consider it a tribute to one of the greatest men whoever lived...

"Dancing Cs," Columbus Indiana Visitor's Center (1973), seen on faded Architectural Tour sign.

"The Graphic Art of Paul Rand" (1970); originally on cover of children's book, "Sparkle and Spin" (1956).

"Eye, Bee, M" poster (1981). IBM in-house event poster for The Golden Circle Award.

"IBM 75" poster (1989). Rand loved to use logos as confetti, adding wit to the application.